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Communications for contested spaces.

Strategic communications for tech companies navigating complexity, competition, and public scrutiny.

Media Relations Thought Leadership Crisis Communications Campaign Strategy Executive Profiling Digital PR Media Relations Thought Leadership Crisis Communications Campaign Strategy Executive Profiling Digital PR

Trusted by

Meta
Orchestrating Identity
IBM
Lime
NVIDIA
Twitch

What I do

Comms strategy built for companies doing interesting things.

01

Communications Strategy

Combine a streamlined communications roadmap with creative proactive efforts to become visible, understood, and distinct.

02

Media Relations

Build relationships with global journalists to support your messaging and reach the people that matter to your business.

03

Thought Leadership

Establish your voice in key titles, plant your digital footprint, and use your knowledge to support your reputation and become the go-to voice in your category.

04

Crisis and Issues

Take stock of the problem, introduce a calm medium for journalist queries, and protect your reputation with measured crisis response.

05

Campaign Ideation

Develop insight-led creative campaigns that connect your story to cultural moments. From newsjacking to multi-stage launches.

06

Digital PR, GEO and SEO

Inform your strategy with how people find information now. Use earned media to build domain authority, feed AI overviews, and support your search visibility.

Selected work

Proof, not promises.

Orchestrating Identity B2B Thought Leadership
Built the company's B2B thought leadership platform from scratch so they were the go-to voice on digital identity when Labour announced their BritCard policy. Pre-positioned reactive commentary and earned 90%+ share of voice over larger competitors with coverage in the Guardian, BBC, CNN, and LBC.
Twitch Executive Positioning
Directed media relations strategy and on-the-ground coordination for the CEO at Cannes Lions and SXSW Sydney. Managed crisis response across global markets and secured coverage in Bloomberg, Business Insider, and Vogue Business.
NVIDIA Consumer PR
Led communications for the consumer division across hardware and software launches. Surpassed press targets by 25% while managing a team of six and overseeing paid and earned influencer strategy.
Meta Policy and Crisis Communications
Embedded with Meta's New Zealand communications team across COVID misinformation, the Christchurch Call, and the Wellington Riots. Frontline media liaison managing investigative journalists, political reporters, and daily trust and safety queries.
VenueScanner Newsjacking Campaign
Connected a spike in castle venue searches to the cultural moment around The Traitors, securing rapid mainstream and trade coverage for an emerging brand breaking into consumer consciousness.
The Guardian BBC CNN Bloomberg Business Insider Vogue Business LBC The Drum Campaign TechRadar

About

Seven years of making complex things clear.

I am a London-based communications professional with 7+ years across corporate, B2B, consumer, and policy PR for major global tech companies and high-growth startups.

My career spans embedded press office work for Meta, directing international campaigns for NVIDIA and Twitch, and building B2B thought leadership platforms from scratch for startups entering competitive categories.

I bring strong editorial judgement, a genuine interest in measuring what PR actually does for a business, and the kind of deep client knowledge that means I am always ready when the moment arrives.

7+
Years in tech PR and communications
236+
Pieces of coverage tracked for Meta alone
90%
SOV over larger competitors on BritCard
25%
Above press targets for NVIDIA consumer

Let's talk.

Whether you need a full communications strategy or a sharp pair of hands for a specific project, I would like to hear about it.

Get in touch
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